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Part of this is due to the ever-increasing vastness of social media.

While stars like Megan Thee Stallion, Lil Baby, 21 Savage, and Lil Durk could all rule the genre for the 2020s, lengthy gaps between solo albums, capricious commercial pull and inconsistency when it comes to genuine blockbuster records prevent them from being as surefire bets. As a matter of fact, all four of those artists are still going strong and outperforming the genre’s younger stars each of the four, bar Kendrick, has already reached the Hot 100’s top 10 this year. Cole- Nicki Minaj-Kendrick Lamar Mount Rushmore of the 2010s. The genre is in an awkward place where a new class of superstars has yet to supplant the Drake-J. 1 albums, yet still lack the gravity of a crossover hip-hop superstar. Cole, 2023 has seen records from artists like Lil Durk, Moneybagg Yo, and YoungBoy Never Broke Again - all artists who have previously scored No.

Instead of guaranteed album sellers like Kanye West or J.

This year’s hip-hop releases have come from artists with less consistent track records on the Billboard 200. 1 albums with robust streaming numbers and overall consumption tallies. They are four of the most established names in contemporary hip-hop, and they’ve each collected previous No. 1 albums last year, to no one’s surprise. Future, Kendrick Lamar, Drake (twice), and Tyler, the Creator all collected No. Early last year, hip-hop’s heavyweights flooded the charts with a bevy of albums.

It’s a lot more difficult for any genre to reach the top spot when their most popular and reliable artists are not releasing projects. Here are five reasons why hip-hop has yet to produce a No. So, what gives? How did a genre that largely ruled the last decade end up having such a quiet start to the year on the charts? Is the downscaling of hip-hop’s commercial dominance indicative of a new era for both the genre itself and popular music in general? Hip-hop hasn’t fared much better on the Hot 100 this year just six hip-hop singles have cracked the chart’s top ten. 1 - The Name Chapter: Temptation ( Tomorrow X Together), Mañana Será Bonito ( Karol G) and One Thing at a Time ( Morgan Wallen), and 5-STAR ( Stray Kids) - have clear hip-hop influences, none are by traditional rappers, the longest we’ve gone into a calendar year without a rap album at No. While each of the four albums released in 2023 that have hit No. Just one year later, hip-hop has been curiously absent from the top of Billboard’s marquee album and singles charts.